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How much do beats cost?

The price of beats varies widely, from $1.99 to $50. On a much larger scale, beats may sell for anything from $300 to hundreds of dollars. You’ll go to great lengths to get top dollar for them.

Is beats a value buy?

For once, Beats looks like a value buy. Since taking over Beats in 2014, Apple continues to develop its own audio products while refining the Beats brand. That means sometimes Apple is competing against, well, Apple—the original Apple AirPods Pro and Beats Studio Buds wrestle in the same true wireless earbud arena.

Was the beats acquisition worth it?

If the question comes from a revenue standpoint, the Beats acquisition was absolutely worth it. Not only is the company generating upwards of one billion dollars each year, but it helped position Apple as one of the biggest headphone manufactures in the world, in just a couple years.

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